Craft Logik is a minority-owned political media and technology firm based in Minnesota, building the stories, campaigns, content, and digital experiences that move people.
Kinetic
Strategy becomes story.
Story becomes media.
Media becomes action.
We build MEDIA
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We connect political strategy, storytelling, media production, design, and technology so the public experiences one powerful idea—not a collection of disconnected deliverables.
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Selected work
From movement infrastructure and public campaigns to political advertising, Craft Logik connects strategy, media, and technology to help consequential ideas reach people and move them to action.
Movement Infrastructure / Media / Technology
Building the digital backbone for a growing organizing ecosystem.
Technology, media, brand, and digital infrastructure for Muslim Power Hub, an initiative of State Power Fund.
Public Campaign / Storytelling / Digital Experience
Turning a public message into a participatory campaign experience.
Campaign storytelling, visual identity, and digital experience so supporters can understand the message and take part.
DIGITAL ADVERTISING / META / X
RUNNING CROSS-PLATFORM DIGITAL ADVERTISING IN A HIGH-STAKES ELECTION ENVIRONMENT.
Craft Logik planned and managed confidential political advertising campaigns across Meta and X during the 2024 election cycle—combining audience strategy, creative deployment, campaign monitoring, optimization, and performance reporting.
CROSS-PLATFORM CAMPAIGN MANAGEMENT
MOBILE PRODUCT / iOS + ANDROID / COOPERATIVE TECHNOLOGY
BUILDING A DRIVER-OWNED ALTERNATIVE TO TRADITIONAL RIDE-HAILING.
Craft Logik helped deliver the iOS and Android mobile experience for Minnesota Drivers Cooperative, a driver-owned ride-hailing cooperative based in Minnesota. The platform connects riders with fair, reliable transportation while supporting a model where drivers earn more, share in the cooperative’s success, and have democratic control over their work.
WE BUILD TECHNOLOGY THAT SHIFTS POWER.
Explore the ProjectA mobile ride-hailing experience built for a driver-owned future.
Download the app
Create an account
Request a ride
Ride with the cooperative
Our story
Craft Logik is a minority-owned political media and technology firm based in Minnesota, built from the understanding that identity, culture, language, trust, and access shape how ideas travel.
We bring lived experience together with political strategy, media production, design, and technology. That allows us to build work that is not only polished, but relevant, credible, and capable of moving people.
We do not just communicate the strategy. We build the public experience around it.
Behind the scenes
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Our leadership
Founder & Managing Director
Yusuf Ali is a FAANG engineer, technologist, and entrepreneur with 15 years of experience building and scaling digital products. A restaurateur with roots in Seattle and Minnesota, he brings technical depth and an operator’s perspective to Craft Logik’s strategy, ventures, and client work.
Managing Director
Mustafa Ahmed is a technology and digital strategy leader with 10 years of experience across Fortune 500 companies, NGOs, and government consulting. Through work at Expedia and mission-driven organizations, he leads digital products, media, data, and technology initiatives at Craft Logik.
Process
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Bring us the campaign, the story, or the technology challenge. We will help turn it into something people can see, understand, and act on.
